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| | | Big Lots Inc. Case Study |
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Big Lots Inc. is the nation's leading broadline closeout retailer with annual revenues exceeding $3 billion. Headquartered in Columbus, Ohio, Big Lots operates more than 1,300 retail stores serving 46 states. Four regional distribution centers throughout the country, ranging in size from 1 million to 3 million square feet, provide the company's stores with brand name products from more than 3,000 manufacturers. | |
Challenge - Evolve the Big Lots brand name
- Allow Big Lots customers to view the weekly store specials in cities where they do not reside. For example, a Big Lots customer vacationing in another city, might want to view all the store specials in the Big Lots store in the city he or she is visiting.
- The site had to appeal to a broad target audience of investors, consumers and potential employees.
Solution - Developed a regional ad locator enabling Big Lots customers to find in-store sales by inputting Zip codes.
- Developed a custom human resources application module allowing job seekers to find positions by selecting one or multiple criteria. Additionally, a browser-based HR administration application gave Big Lots Human Resources the ability to post, retrieve, add and edit positions online.
- Developed a Store Locator and mapping functionality for 1,200 Big Lots retail stores.
Outcome - Won 2000 Web Marketing Standard of Excellence Award.
- Increased awareness of the Big Lots brand name.
- Compiled more than 6,000 Promotional Ad Notification sign-ups in first half of fiscal 2000.
- The site was a huge internal success.
- Plans to extend Web site with business-to-business services.
www.biglots.com
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